In her opening speech, Xu Honglian, Deputy Secretary of the Haining Municipal Party Committee and Mayor, pointed out that in recent years, the "camping fever" has continued to heat up and quietly emerged, demonstrating a lifestyle attitude and leading a fashion trend, becoming an excellent "way to open up" for leisure travel. Especially this year, Haining has invited 50 leading cultural and tourism enterprises, 100 outdoor camping brands, and 2000 online and offline enterprises to promote and participate in the exhibition. It has arranged 6 cultural performances such as Moonlight Music Field and Huguang Musical Theatre, as well as more than 50 outdoor experience activities, which will bring extraordinary experiences in all aspects and make everyone "come and go, think and stay, and stay new". She also sent out "three major invitations" to meet Haining and participate in a natural, cultural, and developmental event. In the millennium old city of Jiangnan and the hundred mile Qiantang River, she felt the vitality of nature, the pulse of culture, and the rhythm of development.

Liu Zhaohui, founder and chairman of Zhihui Culture and Tourism Group, stated in the opening remarks of the event that the trendy city of Haining, with its location and industrial advantages, has gathered camping industry chain partners together and built a very good communication platform that can stimulate vitality and creativity. Haining has a profound historical and cultural heritage, as well as a very trendy and fashionable side. It also has a forward-looking industry and great potential for future development imagination. This event will help further promote the development of a new camping track in Haining and provide intellectual support for promoting high-quality development of the camping industry.

Liu Haifeng, President of the Camping Branch of the China Tourism Scenic Area Association, stated in his speech that the association has proposed and advocated using camping sites as the standard configuration for evaluating future tourism resorts. Developing camping economy is an important way to solve the problem of industrial transformation and upgrading of a large number of existing scenic spots, resorts, and characteristic towns. The Haining Camping Life Season successfully integrated the Asian Outdoor Exhibition, Camping Life Festival, and Camping Summit Forum, and proposed a three-year camping plan, which provides a good reference for many cities to develop the outdoor industry. The Camping Branch of the China Tourism Scenic Area Association is confident in the establishment of the Camping Industry Research Institute in Haining. In the future, it will strongly support the development of Haining's outdoor industry and use Haining's experience as a model to help upgrade China's cultural and tourism industry.

At the forum, Li Yangjun, Executive Deputy Secretary General of the Camping Industry Professional Committee of the China Sports Goods Industry Federation, released the "2023 Camping Site Market Research Report" with small and medium-sized campsites as the main research object. The report shows that the entire camping site market is in its early stages, as evidenced by the decreasing number of chain campsites, the increasing number of small-scale campsites, and the growth of small teams of less than 5 people; Overnight accommodation, ready to move in, and optimized catering have become new demands in the industry; There are increasing opportunities for future urban campsites. He emphasized that after years of healthy competition, many campsite owners have objectively realized that many infrastructure, content creation, team and marketing costs cannot be saved, so the overall investment threshold for campsites is increasing. The total investment of the entire industry is increasing year by year, with the highest growth being in urban campsites and exquisite campsites.

Li Haibo, the manager of Beijing Xinggu Campsite, stated in his keynote speech "Cross border Integration of Camping Industry" that life, aesthetics, scenes, and emotions construct the aesthetic space of commerce. He believes that in order to avoid homogenization, it is necessary to create something that can only be enjoyed locally through vision, smell, and taste, to solve people's mental problems and maximize repurchase rates. He also shared a lot of practical knowledge and experience in campsite operation, as well as the pain points and difficulties faced by the industry, and provided a definition of cross-border integrated campsites.

Sun Jiandong, Chairman of Sunlight Domain Group, stated in his keynote speech titled "Ten Years of Juanhu: Industry Trends and Opportunities for Future Camping" that camping sites are the basic supporting facilities of the leisure industry in the era of independent travel. In the future, whoever seizes the camping site will seize the customer base of the independent travel market. The camping industry is a trillion dollar market with enormous development potential and the potential to penetrate billions of people. He predicts that the camping and outdoor leisure industry will become a new pillar industry in Haining in 5 years. Through 10 years of development, the top outdoor leisure and beautiful life scene in China will be presented in the grassland of Juanhu Park.

In recent years, camping has rapidly gained popularity among consumers due to its advantages of short distance, strong experience, and high degree of personalization, and the camping economy has also developed rapidly. After years of refinement, camping economy has rapidly integrated into the cultural and tourism industry, becoming a new format for many scenic spots, urban destinations, or traditional cultural and tourism projects. This forum invited representatives from leading camping companies or organizations such as Sunlight Field, Hiking Chain Campsite, Niulu Camping, Orion, and Asia Outdoor Exhibition. The three roundtable forums focused on the latest developments in the industry, and guests shared their experiences and insights in product, content, operation, marketing, and other aspects to explore the future development opportunities and challenges of the camping industry.

With the continuous improvement of the public's living standards, consumers' tourism concepts are gradually evolving. The traditional way of taking photos and sightseeing is transforming into a deep experience, and leisure vacation has become a new growth point in the tourism market. The camping and outdoor leisure industry will be an important component of the 20 trillion yuan new cultural and tourism market. On the other hand, the young customer base is driving the market towards specialization, segmentation, and personalization, and the cultural and tourism industry is building a new industrial supply chain. The key to the compatibility between supply and demand is not only the high quality of products and services, but also the spiritual and psychological resonance brought by services.

Campsites, as an emerging business model, are the basic supporting facilities of the leisure industry in the era of independent travel, and have always been an important scene for the active participation, experience, and consumption of the new generation of young consumers. The headquarters base of China's cultural and tourism creative industry has landed in Kangqiao 1924 Creative Industry Park. With the opportunity of holding the Juanhu Lawn Forum, the upstream and downstream resources of the camping industry chain will form an industrial agglomeration effect in Haining in the future, laying a solid foundation for shaping a new business card of "Haining cultural and tourism", creating a new model for Chaozhou city practice, promoting the deep integration of cultural and tourism development in the whole region, and high-quality development of Haining's tourism industry.